Relationships and Candice Breitz

Candice Breitz, an artist from Berlin, looks at the stereotypes and visual conventions in film and popular culture. The revenue to the motion-picture and sound-recording industries was close to $80 billion in 2002, according to Lawrence Lessig, author of Remix: Making Art and Commerce thrive in the Hybrid Economy. Instead of focusing on the large amount of mass consumption these industries have created, Breitz instead focuses on the relationships between mainstream culture and the audience who experiences it (consumers).

The image below is of one of Breitz's installations, Legend. In order to produce this work, Breitz gathered Bob Marley fans by posting advertisements in newspapers and fan websites, and then asked them to sing their way through one of his albums. Shot in screen-test mode and presented as a choral grid over a wall of TV screens, this installation is both compelling and toe-curlingly difficult to watch, affectionate glimpses into the power structures inherent in mass media and its passionate consumers.
http://www.candicebreitz.net/

Legend